30,000 potential customers with marketing automation
How a health supplement company got new subscriptions by e-mail
– and reached new target groups in the Nordic
We help companies that want to grow
Vitamail has become one of the Nordic region’s leading players in natural remedies, health, and dietary supplements in just a few years. They develop unique health supplements tailored to Nordic life and climate based on experience, research, and the highest quality raw materials.
Established in 2009, they have gained 250,000 customers in Norway, Sweden, Denmark, and Finland. And an annual turnover of 110 million.
In recent years Vitamail has developed its strategy around investing heavily in digital media.
Vitamail has worked actively with branding and created good content to build customer loyalty. Surveys show that many potential customers do not buy directly from an ad the first time they are exposed.
Vitamail has skilled copywriters who produce high-quality content, but there were no plans for the content beyond advertising and SEO.
How can Vitamail get more potential customers to know about their products before buying?
Together with Vitamail’s international team, we used existing content to create new magazines and marketing automation with downloadable PDFs.
Through targeted ads on social media such as Facebook, Instagram, Tiktok, and Snapchat, we created relevant e-mail lists for the various products in the Nordic markets. The e-mails and PDFs are only sent out to people who have actively requested the content and follow GDPR.
New e-mail subscriptions
Click on links
In Less Than 3 Months
Marketing automation and PDFs have worked very well for Vitamail, and we are working on expanding with more products.
The solution is automated, and Vitamail will continue to receive subscriptions automatically without making any changes.