500% increase in online sales

How we turned around a struggelig food company in less than 3 months.

– and developed an engaged online audience committed to a more sustainable future

We helping our clients to succeed

Alain Houtsma and Sascha Stinits set up Nordic Bee as they wanted to combine their passion for nature with making delicious Nordic Products.

We love nature ourselves and it is always wonderful to find a solution for a brand that is passionate about the environment. Nordic Bee had a good image and a good history, but they needed help understand how they could build their brand around this.

They are exactly the type of ambitious, adventurous and ethical brand we love working with.

The Problem

Master-Chef Sascha had been a small-scale beekeeper for years. He has always been passionate about making the best tasting products. Several years ago, he made jams with honey to see test the shelf life. As Alain joined, they decided it was time to scale up.

Just as they were scaling up, Corona disrupted their original go-to market strategy. Having just invested in new premises, bees and beekeeping equipment, Nordic Bee needed a fully committed marketing partner to build their online audience and grow their sales.

The Solution

A quick look at their website proved to us that their online presence didn’t match the quality of their products. We worked with Nordic Bee to rebrand and develop a website that built trust with their audience.

In order to ensure rapid expansion, we helped Nordic Bee set up a Kickstarter campaign. Crowdfunding is normally not easy in the food industry, but we thought that there was something to Nordic Bee that could make it work. And it did, the campaign reached 150% funding, furthermore the experience from this campaign lay the foundation for their further expansion. They discovered new markets and got new, loyal customers.

The Results


New Engaged Social Followers


Increase in Monthly Online Sales


New Email Subscribers


Increase in website traffic

In Less Than 3 Months

“We have been working with Admirate for six months now and they have been our lifesaver. Corona made our initial market strategy fall and we would not have survived this year without Admirate. We learn a lot from working with Admirate and we are on a very good track thanks to them!”

Sascha Stinits
founder of Nordic Bee