Introduction
Den Dama partnered with Admirate, a distinguished women’s fashion retailer, to enhance its online visibility and sales globally. With a legacy dating back to 1994, Den Dama has established itself as a premier destination for high-end women’s fashion, including clothing, bags, shoes, and accessories. Our objective was to leverage Meta and Google advertising to not only attract new customers but also increase the purchase value among existing ones, thereby boosting overall revenue.
Challenges
DenDama.com was relaunched amidst Norway’s lockdown with a modern online storefront, aiming to capitalize on its growth potential further. Despite a solid brand foundation and a loyal social media following, Den Dama sought to expand its reach and sales on a global scale, a task that required strategic use of limited resources for maximum impact.
Solution
In the spring of 2021, Admirate initiated a comprehensive campaign to elevate Den Dama’s online presence and drive sales through DenDama.com. Our strategy included:
Conducting an initial analysis to identify the most impactful channels, which revealed Meta (Facebook and Instagram) and Google as key platforms for immediate growth.
Implementing tracking and setting up shopping ads to enhance the online shopping experience, making it easier for global customers to discover and purchase from Den Dama’s extensive selection of over 60 brands and 6000 product lines.
Optimizing the media mix to target both new and returning customers, focusing on creating personalized ad experiences that resonate with a diverse global audience.
Impact
The campaign yielded remarkable results within just six months:
A 45% increase in revenue, demonstrating the effectiveness of our targeted advertising efforts.
A 34% rise in transactions, indicating a growing customer base and enhanced online shopping engagement.
A 7.9% boost in average order value, reflecting higher purchase values among both new and existing customers.
This strategic approach positioned Den Dama as a leading fashion destination in Norway, and significantly expanded its global customer base, utilizing online advertising to drive international sales growth.